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CRISIS COMMUNICATION – How to Stay Calm and Communicate Effectively
In today’s fast-moving environment, a single incident can escalate into a full-blown crisis within minutes — impacting trust, reputation, and stakeholder confidence. This highly practical, one-day workshop equips professionals with the skills and frameworks needed to stay composed, think strategically, and communicate with clarity when it matters most.
Through real-world scenarios — from unexpected public safety concerns in Singapore to media-sensitive issues in the community — participants will dive into the foundations of crisis communication, learning how to respond decisively while safeguarding credibility and public trust.
Through real-world scenarios — from unexpected public safety concerns in Singapore to media-sensitive issues in the community — participants will dive into the foundations of crisis communication, learning how to respond decisively while safeguarding credibility and public trust.
Objective
By the end of the one-day workshop, you will learn how to:
The workshop goes beyond theory. Participants will analyse authentic local case studies, engage in guided exercises, and tackle realistic challenges such as managing stakeholder expectations, addressing sensitive public comments, and balancing empathy with professionalism.
By the end of the session, you will leave with:
- Build strong crisis preparedness and communication plans before an incident occurs
- Craft clear, confident messages that control narratives, dispel rumours, and engage stakeholders effectively
- Handle media interactions and high-pressure questioning with professional poise
- Execute timely responses that prevent escalation and maintain organisational reputation
The workshop goes beyond theory. Participants will analyse authentic local case studies, engage in guided exercises, and tackle realistic challenges such as managing stakeholder expectations, addressing sensitive public comments, and balancing empathy with professionalism.
By the end of the session, you will leave with:
- A practical crisis communication toolkit you can apply immediately
- Greater confidence in managing uncertainty and high-stakes conversations
- Proven strategies to protect both people and reputation under pressure
Outline
1. Foundations Of Crisis Communication
Definition
Reactions And Responses
2. Crisis Preparedness & Planning
Official reply
Contradictions
Contextualisation
3. Crafting Messages
Drawer Messages
Press Briefing / Release / Statement
4. Crisis Response & Execution
Types of Responses / Non-responses
5. Wrap-Up Exercise
Communication Plan
Anticipating Criticisms
Definition
Reactions And Responses
2. Crisis Preparedness & Planning
Official reply
Contradictions
Contextualisation
3. Crafting Messages
Drawer Messages
Press Briefing / Release / Statement
4. Crisis Response & Execution
Types of Responses / Non-responses
5. Wrap-Up Exercise
Communication Plan
Anticipating Criticisms
Who should attend
Whether you are an educator, manager, communications professional, or leader, this workshop will empower you to respond with clarity, credibility, and calm — no matter the crisis.
Be prepared. Be trusted. Be in control when it counts.
Be prepared. Be trusted. Be in control when it counts.
Testimonials
“Nice to attend your course again! Thanks!! Looking forward to the next one. Worth skipping lunch over this eh! See you Dr Goh!” – Yeo AF (LRD)
“Very engaging!“ - Anonymous
"Insightful talk." – W Cheng
"Clear explanation! Thanks! Cheers! Bravo!" – Chang MF (ICRD)
“This is a practical and useful course. Dr Goh managed to share key bite size knowledge. Useful and relatable examples are used. Good time management.” – Goh CH (Finance and Procurement Division)
"Great compact lecture and good illustration and clear format n presentation. Like the recent examples too." – Yeo
“Managed to gain valuable knowledge.” – Mr Azhar
“Delivering the concepts and practices effectively.” - Anonymous
“Very engaging!“ - Anonymous
"Insightful talk." – W Cheng
"Clear explanation! Thanks! Cheers! Bravo!" – Chang MF (ICRD)
“This is a practical and useful course. Dr Goh managed to share key bite size knowledge. Useful and relatable examples are used. Good time management.” – Goh CH (Finance and Procurement Division)
"Great compact lecture and good illustration and clear format n presentation. Like the recent examples too." – Yeo
“Managed to gain valuable knowledge.” – Mr Azhar
“Delivering the concepts and practices effectively.” - Anonymous
Profile of Dr. Sunny Goh
Dr Sunny Goh is a Trainer of Trainers (TOT) and has taught many writing coaches to teach writing programmes he has designed for government servants and private sector officers. He was head of the International directorate in Mindef's Defence Policy Office, where he has written Cab Memos, budget papers and presented Singapore’s position at international fora. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.
He was also a Desk Editor at The Straits Times, where he taught reporting and interviewing skills at its School of Journalism. In all, his participants had included CEOs, professors, staff writers, technical specialists, undergraduates and students. It doesn’t matter how high a participant’s work status may be - all that mattered is a penchant for learning.
As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly for the local and regional media. And, oh yes, he was co-founder of an attractive English Premier League supporters club in Singapore that neither don red nor blue.
